It doesn't matter whether it's a "Buyer's Market" or a "Seller's Market" there is always fierce competition among properties that are on the market, for those ever-so-few "Qualified Buyers" who are out looking.  The Platinum Group's Pro-active Marketing Program and Proven Group Effort will get your home SOLD at a price and terms acceptable to you! Our marketing plan starts with a detailed description of your unique home.

WHY WE SPEND TIME TO WRITE A PROPERTY DESCRIPTION OF YOUR HOME

When writing a description of your home we know that the words we use are a powerful weapon in getting your home sold. At the Platinum Group we spend a lot of time to write a compelling description of your property to distinguish it from your competition, and help it to sell faster and for more money.

We use this description on our color brochures, in the multiple listing, flyers, and on the many web sites on which we will promote your home. We know that your property is unique and has special features and benefits and we want to convey that to agents – so they will show your home first to their waiting buyers. And to buyers who may pick up a flyer, or find your home on the Internet, and who will choose your home to view because something in the description caught their attention.

We use details about your home that will entice the reader to want to see your home. We write about your area and provide the reader with a mini guide of what’s available in your area, schools, churches, and shopping. We aren’t afraid to inject a little feeling into our description, in fact we like to touch all the senses with our description: sight, touch, taste, smell, feel. Emotion sells.

Last but definitely not least we think of the keywords that buyers use to search for homes in your area. This will help buyers find your property on the Internet because we know that 87% of buyers begin their search on the Internet. The Platinum Group uses the same care in all the services we provide to our clients.  

*PLATINUM 20 PLUS MARKETING PLAN 

PLUS ...Strategic Pricing 

PLATINUM 20+ MARKETING PLAN - EXPLAINED

1.  Massive Network of Pre-Approved Buyers

We are personally familiar with the top agents in the area who are currently working with hundreds of buyers and may have one for your home... sometimes before the home even hits the market. We have personally worked with most of these agents. And, we have worked hard over the years to develop an inventory of buyers who are looking to find their dream home.

2.  Comprehensive Internet Strategy

Since 87% of today's homebuyers start their searches by logging on to the Internet, 32% first learned of their home from the Internet. We've developed an effective family of websites (detailed at the end of this plan) designed to get your home found in cyberspace. Your home will be presented on the top most-visited sites.

3.  Professional Photography and Staging

Other than properly pricing a property, the single most important step in marketing a listing is photography. Study after study shows that 87% of toady’s consumers begin their home search online, and they want to see photos, lots of good, quality photos. The Platinum Group employs and coordinates top rated professional photographers. These photos will be available for all marketing efforts, including: web sites, e-blasts, postcards, brochures and advertising. If your property is vacant we highly recommend staging for obtaining the highest price possible. Staged homes sell faster because the buyer is seeing the home at its best. The Platinum Group offers staging consultation and help with placement of furniture, so that your home shows well.

4.  3D Floor Planner with Space Designer

With today's competitive real estate market it is important that your property stands out in the crowd. The Platinum Group provides a clean and professional 2D or 3D drawing combined with floor plan, to make it easier for a buyer to relate to your property. Not only will buyers be able to visualize how their furniture will look, they will actually be able to drag and drop furniture into your home, rotate and resize their furniture and print out the floor plan. Our professional, creative and effective marketing materials offer our clients solutions to attract more buyers.

5.  Direct Response Property Brochure Box

A direct response brochure box turns drive-by or walking traffic into buying prospects. A clean sign in good condition always looks professional and will be placed at a strategic spot in front of your property, with brochure box attached. Your brochure box will have custom color brochures available for buyers at all times. Fully 14% of buyers find out about a property through the sign, making it a powerful marketing tool to get your property sold.

6. Color Brochures With Photos

These beautifully prepared brochures answer buyers' questions while they are excited about your home. Every buyer or real estate professional that views your home will receive a professionally designed color brochure. When the buyer or agent leaves your property they will continue to be excited about it and will be able to review all its many features.

Only 50% of properties listed nowadays have a virtual tour. A virtual tour guarantees that buyers will stay longer on a web site to view your home. Most agents use virtual tour technology that’s over eight years old. We use state-of-the-art virtual touring to ensure your property shows in the best way possible.

8.  Custom Property Address Web Site

Your property will receive its own address URL (web address) so that agents and buyers will find it easier. For example 123 Main Street web address would be www.123Main.com All photos, virtual tours, maps, schools, community and additional information will also be available on this easy to remember web site.

9.  Email Broadcasts to Agents

The NAR (National Association of REALTORS) 2008 Survey showed that 84% of buyers use Real Estate agents to find and buy a home. Agents are ready and waiting for well-priced listings to come on the market, we want those agents to know about the property so it stands out from all the rest of the listings. Local agents know us, have done business with us over the years, and look forward to working on our listings.

10. Top Web Sites Internet Marketing

Not only do we upload your property in details to our PlatinumGroupRE.com website, we upload your property to all the top web sites in the nation within 48 hours of listing. Web sites include: REALTOR.com, Yahoo.com, Trulia.com, to name just a few. click here.

11. Targeted Print Advertising

Your Home will be presented to thousands of buyers through our print advertising mix of newspapers and other print media. No company advertises as much or in more places than McGuire Real Estate; whether it’s a local paper or a national paper, we advertise more for you. Some of the advertising includes: The Chronicle, Examiner, Wall Street Journal, Daily Journal, Homes and Land, McGuire’s Showcase Magazine, Nob Hill Gazette, Wine Country, Gentry Magazine, Estate & Properties, and The L.A. Time.

12. Targeted Direct Mail Program

Your home will receive increased exposure to hundreds of buyers through our color postcards target mailed to neighborhoods to increase activity. We mail over 500 postcards to your local area with the details of your property. Locals who appreciate the area will help advertise your home to their families and friends.

13. Email Blasts to Platinum Database

Our database has grown to over 4,000 contacts. We make sure all our contacts know about your property through weekly emails until your property sells. 

14. Brokers' Tour with Food

The San Mateo County Association of REALTORS® (SAMCAR) has Brokers' Tour set for every Tuesday morning after our weekly Marketing Meetings. This local event allows agents an opportunity to preview new listings for their waiting buyers. As your listing agents we will host your property so that we are there to explain all of the interesting details about the home that a previewing agent may not know. During the Brokers' tour an agent will look at many homes, and often they will forget some of the homes they see. By serving food we know that every agent who tours your home will stay longer, get a better feel for the home, and it will allow us to talk with that agent about the many features and benefits of your home, so that your home will stand out among the many on tour that day. Serving food at the tour ensures that more agents will view your property, which will give us a much better chance of generating an offer in the shortest amount of time.

15. Sign with Text Rider

The web-enabled PDA (Personal Digital Assistant) is the fastest growing form of communication in the world. We hear about it every day, and now the Platinum Group delivers your property information directly to the consumers' mobile device. The consumer will use a text short-code keyword to receive property information, photos, and links us the listing agent while standing in front of the home.

16. Sign with Agent Phone Rider

We want to get you the absolute most amount of money for your home and to do this we need to talk to all buyers, or agents who have buyers, interested in your property. When anyone calls on a sign something sparked their interest, and we want the opportunity to speak with them right away, because this is when they are most excited about the property. Most offices have an office phone number on the sign and all calls are forwarded to a "floor agent" usually a newer agent who has maybe not even seen the property. When you list your property with the Platinum Group, all those calls come straight to us so that we can give the correct information to the caller, and get them interested enough to look at the property, and write an offer..

17. Professional Secure Key Safe

Installing a professional Key Safe lock (electronic lock box) is highly recommended so that agents have easy access your home with an appointment. When they show your property their information is recorded so we know who has shown your property.

We will prepare a binder with all the relevant information on your property and place it inside the home so that agents and buyers have the details they need to answer some of the immediate questions during a showing.

19. Prompt Follow Up After Each Showing

We call agents back after every showing so that we answer any questions they may have. Prompt follow-up engages an agent so that they are more familiar with your property. Their buyer will be more interested the more they know about the property.

20. Professional Open Houses

A seasoned, knowledgeable Platinum Group Agent or McGuire Realtor will hold all Open Houses. We show your home in its best light with the most professional Realtor host.

Our marketing package is second to none; it is designed to maximize the exposure your property receives. We are experts in marketing your property, and in today’s market pricing your property strategically is essential to a successful sale. A buyers' market demands that your property be priced well. In order to price your property so that it will sell in a buyers market we must first determine the current "Absorption Rate."

Normal- is when the Absorption Rate is between 5 & 6 months.

Sellers - is when the Absorption Rate is between 1 to 4 months.

Buyers - is when the Absorption Rate is higher than 7 months.

Knowing the Absorption Rate is a key indicator to pricing your property. We also look at the overall local market conditions, the property condition, and the cost of money. All play a part in determining the right price for your property.

Strategic pricing, coupled with a strong marketing plan, ensures a successful outcome. The Platinum Group will give you all the information you need to price your property correctly and ensure that the "For Sale" sign on your property reads....SOLD.

CLICK HERE TO EMAIL OLIVIA AND MARY FOR AN APPOINTMENT